Marketing Attribution That Actually Works

Last-click is lying to you. A clear-eyed look at measuring what really drives revenue across channels.

Last-click attribution gives all the credit to the final touchpoint — usually branded search or direct. It systematically undervalues the channels that create demand in the first place.

A blended approach combines platform data, modeled conversions, and incrementality testing. No single tool tells the whole truth, so triangulate.

The goal isn't a perfect number — it's better decisions. Measure enough to confidently shift budget toward what grows the business.